Independent market intelligence that connects official statistics, real-world product data and consumer research in one continuously useful platform.
Move beyond what consumers say and see what the market data, products and independent validation reveal together.
Our triangulated model translates fragmented evidence into a standardized, commercially relevant consumer basket.
Official online market price lists, random quarterly in-store price checks and reports from the State Statistical Office, Ministry of Economy & Labour and Ministry of Finance establish the market baseline.
Monthly + quarterly checksRepresentative annual research measures category and brand consumption, purchase frequency and quantity, preferred brands, bought brands and loyalty.
Annual · 1,000 householdsConsumed quantity × unit price values every product in every chain. Insider ID CMS adds the consumer-based brand position needed to interpret the basket.
Monthly · CMS-informedTen national and selected local chains are tracked in an interactive BI report for creating, managing and comparing custom consumer baskets.
Interactive accessFrom an institutional benchmark to a client-built view—each basket answers a different commercial question while remaining comparable.
Calculated separately for every retail chain and for the total market using each product’s average price across all analyzed chains.
A single operating model connects recurring market observation, independent consumer evidence, analytical models and client-ready decision tools.
Observed market reality
Independent validation
Structured intelligence
Decision support
Consumer Basket BI is an intelligence environment, not a static report. Explore the market through a consistent framework, answer new questions and compare changes over time.
The 96.4 index and ten-category mix show how the same basket changes between market chains.
Select at least two retail chains. Each row shows how 100% of the basket is distributed across ten product categories.
Minimum two markets · click to add or remove
Select a category to see its complete brand structure, then select a brand to measure its direct contribution to the consumer basket.
SELECT CATEGORYShare of every brand in the selected category. Click a segment to analyse that brand.
LARGEST BRANDBRAND 5 · 29% of category
A recurring intelligence portfolio connecting audited prices, consumption, Insider ID CMS and basket comparison in one commercial architecture.
Turn recurring consumer-basket intelligence into practical decisions—whether you manage a retail network or build brands and portfolios.
Benchmark how the total cost of essential consumption changes over time and against competing chains.
Compare consumer-based brand position with category revenue share to see where shelf execution converts—or loses—demand.
Find price-sensitive products and determine where sharper pricing can generate traffic or protect competitiveness.
Understand which categories, products, brands and pack sizes are structurally important to everyday consumption.
Detect categories where spending or consumption is growing and additional assortment could capture demand.
Assess where private label can replace branded products and where consumers remain brand-sensitive.
Track competitors’ basket prices and positioning through an objective competitive-intelligence benchmark.
Identify the products and categories with the greatest impact on perceived supermarket affordability.
Use independent evidence when negotiating prices, promotions, margins and commercial conditions.
Show objectively whether the chain is becoming more or less affordable for a typical household.
Select products, brands or categories and create a personalized basket tailored to the company portfolio.
Reveal whether consumer awareness and loyalty are fully converted into category revenue—or signal untapped potential.
Monitor how the company’s Custom Basket changes from one measurement period to another.
Track price movements and understand how products, brands and categories contribute to basket inflation.
Compare the company basket with alternative brands, products or competitor baskets.
Find categories where the company has low basket penetration despite significant consumer demand.
Determine which products and categories contribute most to the company’s consumer-basket presence.
Evaluate whether price changes are strengthening or weakening the portfolio’s basket position.
Demonstrate the importance of specific brands and products when negotiating with supermarket chains.
Track whether the company’s products are gaining or losing importance over successive periods.
Official evidence, consumer behavior and Insider ID CMS in one independent market foundation.
Compare Insider ID CMS with revenue share to reveal under-converted consumer demand, then sharpen portfolio, distribution and brand investment decisions.
Combine official evidence, audited prices and consumer behavior to improve assortment, pricing, shelf positioning and category performance.
Track household demand, category value and brand position through an independent, comparable evidence base grounded in official and consumer data.
Talk to us about the categories, markets and decisions that matter to your organization.
Contact Us ↗See how Consumer Basket BI can be configured for your market, categories and commercial priorities.
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